While you are all prepped up to launch your new product, the most challenging endeavor is how to promote it effectively to your target audience. While there are a number of ways to market your products/services, you need to keep in view your business model, target audience’s preferences and your offerings to devise a smart marketing plan. While a way of product promotion works for your one product, it might not be useful for the other one. Hence, it is imperative that you design your product promotion plan after doing research on the market trends and your target audience’s inclinations. Here are a few insightful ideas to promote your product!
Conventional Marketing Tools
While the digital marketing has changed the way products are promoted these days, conventional media is still effective. So having brochures, banners and booklets printed for your product would give your target audience all the essential details and features of your offering and hence they would like to know more about it.The Legacy Printing offers you custom brochure, banner and Bottle Neckers Printing at a really competitive price range.
Incentivize the Shoppers
Giving away something extra or free always encourages the shoppers to buy from you. So attaching a small gift with your product, a dinner coupon, or a gift card would compel your target audience to buy your new product. Based on your product, you can think of ways to incentivize your potential customers. For instance, if you are launching a new clothing line you can give away an accessory gift with every purchase.
Use Videos and Vlogs
Another exciting way to promote your new product is creating videos and getting the industry bloggers to Vlog about it. This way you can create hype about your product and stir the interest of your potential customers. Make sure that the product videos you make are interactive and describe your product features in a motivating way. You can send free samples of your products to the bloggers with a huge fan following and ask them to vlog about your product.
Utilize Social Media
Social media is a great platform to market your product/service. You can also use social media channels to get feedback about your new product. Promoting your product on Facebook, Twitter, Instagram and other channels would get people commenting and liking it. However,
use only those channels that you can consistently manage otherwise it will have a negative impact on your brand.
Direct Mail and E-mail Blasts
Direct mail advertising can work wonders for your product promotion. So make a list of your existing and potential clients and send them brochures, booklets and catalogs via direct mail. If you have a diverse target audience, email blasts can be used alongside to double the impact of your mail advertising. Design your email marketing campaigns creatively and keep your message short, persuasive and catchy enough to grab the attention of readers.
Have any more interesting ideas for product promotion? Feel free to share them in your comments!