Colors you use in your logo design say a lot about your brand and offerings. Just like your tagline and unique brand identity your color scheme tells your target audience what your business stands for. This is the reason color psychology is very important for branding. While designing your logo, you need to keep in mind the nature of your business and what message you want to convey to your potential customers. Choosing a wrong color is likely to send a wrong message and hence would fail to create any impact about your brand. Another prerequisite that you should consider while picking up your logo color is different cultural color connotations, for instance pink color has different meanings in Japan and other cultures so keep your target market and the cultural implications in mind too while designing your logo. Here are a few basic colors and their meanings that will help you choose the right one for your business!