Tuesday, 15 August 2017 by Natalie
Every business at some point in time needs printing or packaging services, retail businesses look out for both. While there are a number of printing and packaging companies out there including the online ones, making the right choice often turns out to be tricky. While every company claims to have a reasonable price range, fast production time and no extra charges for handling, these might turn out to be only claims with no truth. So what are the factors that you need to consider while seeking printing and packaging solutions? Here is a checklist, have a look!
Credibility and Quality
The first thing that you need to gauge about a printing and packaging solutions provider is how credible it is and the quality of its products. If you have heard a company’s name through word of mouth, you have all the reasons to trust its services. For online companies, see the testimonials on the website and check if they are convincing and credible enough to make you order from a company. Also, check out what kind of printing processes and stocks a company is using, it will help you make a wise decision.
Customer service is a crucial factor while choosing a printing and packaging services providing company, see how a company is dealing with you right from the beginning when the order has been placed and processed till you receive your printing/packaging products. The way you are being greeted and treated by a company says a lot about its service. If a company is very slow in communication and takes a lot of time to get back to you regarding your queries and concerns, it should be a red flag for you.
Convenience and Speed
Another element that will help you choose a great printing and packaging solutions providing a company is convenience. If a company offers you to order from anywhere and provides you swift production and shipping that certainly means that you have made the right choice. The Legacy Printing offers its clients the convenience to place an order by phone or online, we take minimal production time and make sure that all order delivery deadlines are met since we value our clients’ time and money.
Flexibility and Reasonable Price Rates
It is very important that a printing and packaging company takes into account a client’s specific requirements, budget, and timeline. While choosing a printer you need to ensure that all your prime concerns are being taken care of, the services are according to your budget and you are getting a personalized service. In case, a company fails to understand your inclinations and has pricey solutions as compared to others you should know that it’s a “NO”.
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While you are all set to launch your new product, there are a number of factors that need to be taken into consideration for making it a success. From planning the pre launch activities to creating a check list for launch day and strategizing post launch plan you need to ensure that everything is well thought out. You need to align your sales objectives and marketing strategy in order to pitch your product successfully to your potential clients. Involve all your teams during the planning process so that you get creative ideas from all the departments, get the maximum output and implement the most effective ideas. Here are a few useful tips on planning your new product launch!
Do your Market Research
The first and foremost step towards planning your new product launch is to conduct a market research. You need to do a detailed analysis of the competitor products, how your target audience would respond to your new product and what should be your pricing and sales strategy. So start off with studying your market, target audience’s behavior and define your unique selling points to be used in your branding and marketing strategy.
Do Product Testing
Before launching your product and making it available to the customers, you need to test it to gauge if it has any flaws or loopholes. You can engage a focus group to test your product. Early adopters can also be involved in the testing process, this group of customers love buying and checking out new products, so you are likely to get honest feedback and will be able to improve your product before it reaches to wider market.
Choosing the Right Marketing Media
While devising your marketing strategy for your new product, select the right combination of channels. Do a bit of research on what channels your target audience prefer and then spend your resources, time and effort on making your campaign successful on these channels. Design your promotional literature according to the channels you choose, your message should be in sync with the kind of medium you are utilizing.
Designing the Product Packaging
Product packaging is one of the first impressions your target audience is likely to have about your product. So you need to have a product packaging design that stands out, speaks about your brand and explains your product explicitly.
The Legacy Printing offers you marvelous packaging design and printing services at an extremely affordable price range. We have a number of customizations and finishing options available for various kinds of packaging boxes.
Bring your Product in Limelight
If you want your product launch to be the talk of town, highlight it through various channels. You can use press releases to inform the people and industry specialists that your new product is coming soon. Send free samples to bloggers and industry influencers so that they blog and write about your upcoming product. Create videos and other informational literature about your product that you can share and distribute to grab attention.
Colors you use in your logo design say a lot about your brand and offerings. Just like your tagline and unique brand identity your color scheme tells your target audience what your business stands for. This is the reason color psychology is very important for branding. While designing your logo, you need to keep in mind the nature of your business and what message you want to convey to your potential customers. Choosing a wrong color is likely to send a wrong message and hence would fail to create any impact about your brand. Another prerequisite that you should consider while picking up your logo color is different cultural color connotations, for instance pink color has different meanings in Japan and other cultures so keep your target market and the cultural implications in mind too while designing your logo. Here are a few basic colors and their meanings that will help you choose the right one for your business!
Blue signifies Authority, Security and Loyalty
Blue color is one of the most popular and widely used colors. This color represents security, authority and serenity. Being the safest color you can use blue in your logo since it will help you convey professionalism and credibility for your brand. If you have an IT or gadget business, go with the color blue.
Brown implies Nature, Comfort and Elegance
Color brown primarily represents nature, this is the reason we see most coffee and other eatable products branded with the color brown. If you are offering an organic product you should use the color brown in your logo.
The Legacy Printing offers free logo design support services, call us today for assistance!
Pink represents Femininity, Fun and Youth
Pink color stands for femininity, fun and youth. So if you have a female product range, pink is the most recommended color for your logo scheme. You can blend it with another color to make it more appealing. If you have a product range for young target audience, pink is again the likable color to be used in your logo color scheme.
Green stands for Renewal, Comfort, Money and Health
Green color signifies refreshment, comfort, health and money. This is the reason we see most health companies and banks using this color in their logo color scheme. So if you have a health care business, use green in your logo. Healthy food product and insurance companies can also use this color for their branding.
Red is the color of Energy, Action and Passion
Red is the most vibrant color that represents energy, action and passion. This color is used by different sorts of businesses and because of its vitality and its association with hunger; you can use this color if you have a restaurant business, food chain or an energy drink as a product.
Your logo printed on the business cards, brochures, booklets, catalogs and all other marketing material plays a vital role in creating your brand identity, so make sure the color scheme you choose truly represents your business and offerings.
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Brochures are and have always been quite impactful in piquing the interest of customers for a product/service. While the design of the brochures is quite an important factor to make them compelling, without persuasive content they are not likely to engage your potential customers. Brochure copywriting is not that tricky, it involves knowing your target audience’s mindset and interacting with them in a way that they feel convinced to check out/buy your product. Killer brochure content is concise, creative and hard to ignore, here are a few tips to writing it!
Select the Perfect Layout
First and foremost step towards writing the persuasive brochure content is to choose the perfect layout. You just cannot fill in the space on your brochure for the sake of filling it. Therefore, plan your content space in advance to know how much content you need to write and how to make it interesting enough with graphics.
The Legacy Printing offers free design support and custom printing services for your brochures.
Identify your Goals
You need to have clear and defined goals for writing your brochure, do thorough research on the target audience to better understand their needs and expectations. You should know that who are you writing for and what do you to intend to convey. Without having specific goals you cannot write attention-grabbing content.
Highlight Benefits more than Features
Another factor that you need to consider while writing your brochure content is highlighting benefits of your offerings more than the features. Your readers should feel that they need your product/services, so instead of focusing on writing the product/service attributes explain what it can do for your customers.
Use Call to Action
The whole purpose of writing the brochure is to convince your potential customers to take action. So you need to place proper call to action in your brochure. It should not have the tone of marketing instead make it interactive and interesting for your readers so that they feel the need to see what your product/service is about.
While you are all prepped up to launch your new product, the most challenging endeavor is how to promote it effectively to your target audience. While there are a number of ways to market your products/services, you need to keep in view your business model, target audience’s preferences and your offerings to devise a smart marketing plan. While a way of product promotion works for your one product, it might not be useful for the other one. Hence, it is imperative that you design your product promotion plan after doing research on the market trends and your target audience’s inclinations. Here are a few insightful ideas to promote your product!
Conventional Marketing Tools
While the digital marketing has changed the way products are promoted these days, conventional media is still effective. So having brochures, banners and booklets printed for your product would give your target audience all the essential details and features of your offering and hence they would like to know more about it.The Legacy Printing offers you custom brochure, banner and Bottle Neckers Printing at a really competitive price range.
Incentivize the Shoppers
Giving away something extra or free always encourages the shoppers to buy from you. So attaching a small gift with your product, a dinner coupon, or a gift card would compel your target audience to buy your new product. Based on your product, you can think of ways to incentivize your potential customers. For instance, if you are launching a new clothing line you can give away an accessory gift with every purchase.
Use Videos and Vlogs
Another exciting way to promote your new product is creating videos and getting the industry bloggers to Vlog about it. This way you can create hype about your product and stir the interest of your potential customers. Make sure that the product videos you make are interactive and describe your product features in a motivating way. You can send free samples of your products to the bloggers with a huge fan following and ask them to vlog about your product.
Utilize Social Media
Social media is a great platform to market your product/service. You can also use social media channels to get feedback about your new product. Promoting your product on Facebook, Twitter, Instagram and other channels would get people commenting and liking it. However,
use only those channels that you can consistently manage otherwise it will have a negative impact on your brand.
Direct Mail and E-mail Blasts
Direct mail advertising can work wonders for your product promotion. So make a list of your existing and potential clients and send them brochures, booklets and catalogs via direct mail. If you have a diverse target audience, email blasts can be used alongside to double the impact of your mail advertising. Design your email marketing campaigns creatively and keep your message short, persuasive and catchy enough to grab the attention of readers.
Have any more interesting ideas for product promotion? Feel free to share them in your comments!