Colors you use in your logo design say a lot about your brand and offerings. Just like your tagline and unique brand identity your color scheme tells your target audience what your business stands for. This is the reason color psychology is very important for branding. While designing your logo, you need to keep in mind the nature of your business and what message you want to convey to your potential customers. Choosing a wrong color is likely to send a wrong message and hence would fail to create any impact about your brand. Another prerequisite that you should consider while picking up your logo color is different cultural color connotations, for instance pink color has different meanings in Japan and other cultures so keep your target market and the cultural implications in mind too while designing your logo. Here are a few basic colors and their meanings that will help you choose the right one for your business!
Blue signifies Authority, Security and Loyalty
Blue color is one of the most popular and widely used colors. This color represents security, authority and serenity. Being the safest color you can use blue in your logo since it will help you convey professionalism and credibility for your brand. If you have an IT or gadget business, go with the color blue.
Brown implies Nature, Comfort and Elegance
Color brown primarily represents nature, this is the reason we see most coffee and other eatable products branded with the color brown. If you are offering an organic product you should use the color brown in your logo.
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Pink represents Femininity, Fun and Youth
Pink color stands for femininity, fun and youth. So if you have a female product range, pink is the most recommended color for your logo scheme. You can blend it with another color to make it more appealing. If you have a product range for young target audience, pink is again the likable color to be used in your logo color scheme.
Green stands for Renewal, Comfort, Money and Health
Green color signifies refreshment, comfort, health and money. This is the reason we see most health companies and banks using this color in their logo color scheme. So if you have a health care business, use green in your logo. Healthy food product and insurance companies can also use this color for their branding.
Red is the color of Energy, Action and Passion
Red is the most vibrant color that represents energy, action and passion. This color is used by different sorts of businesses and because of its vitality and its association with hunger; you can use this color if you have a restaurant business, food chain or an energy drink as a product.
Your logo printed on the business cards, brochures, booklets, catalogs and all other marketing material plays a vital role in creating your brand identity, so make sure the color scheme you choose truly represents your business and offerings.
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