The packing of beauty items is of paramount importance because it sets the tone and their sale is also dependent on this factor. The cosmetic brands pay special attention to the packaging boxes because they offer a secure cover from the outside and make the commodities look classy on display. Having a superb aesthetic sense is a factor closely associated with the consumers, and it plays a part in the businesses using a premium quality encasing.
There are countless beauty items in the market, but eyelashes have special status because of their broad applicability. These synthetic hair extensions adore the eyes and add more grace. The manufacturing companies pack the delicate in nature hair lashes in the custom eyelash boxes.
How Crucial Are The Custom Eyelash Boxes
The eyelashes require great care because they are hair extensions, and upon slight compression or mishandling, they can disintegrate. When these fall apart, they can’t be applied over the eyes.
The customers also want total value for money and expect the beauty enterprises to pack them comprehensively. Keeping the consumer preferences in mind, the brands opt for premium quality packaging to impact the customers’ mindset and exude a graceful touch.
Purchase intent is strongly linked with the first impression. The research and various studies suggest that the human mindset can be influenced by fashionably depicting the product. It triggers the purchase and entices the potential buyers to try out the beauty items. Correctly utilizing custom eyelash boxes is the key, as brands can make their eyelashes more prominent and sellable.
Customization allows the manufacturer to try out different designs, unique colors and labels to see how the audience responds. The packaging boxes with an attractive appeal are likely to win over the others with an ordinary display.
From the design point of view, you can ask the custom packaging and printing company to craft them whatever way you want and apply the designs that are more relatable for the end-users.
If you are a novice in packaging, some essential tips can help you procure the best lash boxes for your beauty business and help register a positive growth trend in the competitive market.
Selection of Right Cardstock
Different cardstock materials make up the packaging boxes, and they differ in properties such as luxury feel, hardness of surface and environment-friendly nature. You can judge the audience’s intent and then make this crucial decision.
Another major factor to consider is your brand’s primary objective. The packaging companies offer cardstock such as cardboard, eco-friendly kraft or corrugated cardstock, which gives more stiffness and makes the packaging box look more premium.
These different cardstocks also offer varying degrees of protection, and you can opt for them depending on the business needs and requirements. Cardboard is a cost-effective option and more versatile as compared to the corrugated. But the luxury brands that want to give a premium feel to the customers can choose corrugated material for the custom eyelash boxes.
Choosing the Right Size
The perfect size is essential because it allows the packaging box to hold the eyelashes properly. Brands offer different numbers, sizes and styles of eyelashes inside the box. So, you mustn’t leave extra space inside the box or make it too tight. This will spoil the user experience.
Consider how many eyelashes you will offer in one pack, and then take the measurement. Please provide the exact dimensions to the eyelash box maker so that the experts can design it accordingly. You can also consult with the packaging experts and get the appropriate size of the box that can accommodate the hair extensions with ease.
Choosing the Appropriate Design
There are no restrictions in picking the apt design that can garner the attention of buyers. You can sit and discuss all the modalities with the packaging firm and take advice from experts familiar with the market trends. They can help you craft the best custom eyelash boxes that offer stern protection and amplify the display.
You can get the eyelash boxes in circle, round, square or whatever shape you deem best. There are numerous options in a box style, such as tuck in, tuck end, reverse tuck end. These are different ways of styling the boxes to enhance the worth of your eyelashes and make them worth considering.
Another common practice is to view the market situation and see what the competitors are doing. You can dig out ideas and improvise to produce the best possible design of the eyelash packaging boxes.
Addition of PVC Window & Inserts
The eyelashes with an attractive display and presentation are likely to be sold like hotcakes. You can make them visually appealing by choosing the boxes with a PVC window on the front surface. It gives the potential buyers a view of the eyelashes, their actual color, and style, making it easier for them to make the final call for purchase. Using the window has benefits because the eyelashes can appear more prominent on the store shelf and lure shoppers’ interest.
You can also go for the custom inserts and place them inside the box to make the eyelashes look stunning and provide them with an extra layer of cushion. The inserts come in different sizes, and you can customize their color to produce a magnificent effect. The inserts can make the eyelashes look more glamorous and add extra value.
Application of Branding Element
Cosmetic brands build a strong association with the customers by displaying the branding elements such as logo, tagline, contact information and relevant labels on the custom eyelash boxes. Along with these things, it’s crucial to apply the brand theme and color on packaging boxes to ease the identification process for the potential buyers.
Beauty brands can also seek design support services offered by renowned packaging and printing providers. Expert graphic designers can help you rightly place the logo and other brand elements.
In the beauty industry, applying the finishing options has its benefits as it gives a glow and sparkle to the presentation. You can ask the printing provider to go for the Spot UV, Gloss, and Matte lamination and utilize digital printing techniques.
Above all, the primary aspect you need to take care of is protection. The fake eyelashes are applied over the eyes for special occasions like parties, weddings, or other ceremonies. When they are over, women take them off and put them back in the eyelash box. So, the lash box must be adequately designed and of high-end quality. The durable encasing keeps the eyelashes protected all the time, and women can use them repeatedly without any fear of damage.
You can acquire the services of an eyelash box maker and get affordable and long-lasting lash boxes that can also please the customers. By ensuring that the customers’ needs are fulfilled, you can build a strong brand reputation and excel in the industry.
The demand for makeup items is always high. Beauty businesses can go for wholesale buying option to save expenditure and acquire bulk eyelash boxes in one go. It would help a great deal run the cosmetic business smoothly and deliver top-notch eyelashes to the loyal customer base.