PMS is a standardized color system that helps us choose the appropriate shade for our product logo or the printing purpose. Have you ever wondered how it is possible to pick the most suitable color combination with great precision and accuracy? How do the printing experts properly understand the exact color they should apply? The answer is PMS (Pantone Color System). It’s a modern way of making the color selection with the help of a unique code in the form of a number. PMS is a whole collection of colors where you’ll find approximately around 5,000 different color combinations.
We may wonder why the colors are differentiated to such an extent. This huge variation in the colors is possible only because we can create countless variations of the same color by slight modifications in the saturation, hue, and contrast. The minor adjustments in one color are identified with the help of a color code which makes it easier to pick the right one and utilize it for your brand, merchandise, or packaging.
What is Pantone?
Pantone is a US-based enterprise that defines the globally understood color language and allots a particular code to each combination. In this way, it offers assistance to different brands and retail manufacturing companies that can apply the defined color variations in the logo and make it captivating for the end-user.
The expert designers working for the firm set the industry standards, which are then followed by graphic designers worldwide. The color system of Pantone brings more life to the product’s look and helps it stand apart from the rest in the market. Knowing that you want the printing company to apply the color you have selected from the Pantone color book, all they need to do is pick the PMS color code and start the printing process. The result will be a carbon copy of the idea you envisaged earlier.
History of PMS
It all dates back to 1936 when Pantone revived the printing industry and launched a system of color codes that set the standard in the industry. It allowed the individuals to pick a new color, do slight variations in the existing one to see which looked best. The company first started as an advertising agency named M & J Levine Advertising.
The two brothers, Mervin and Jesse Levine, were running it. In 1956, they employed Lawrence Herbert, who utilized his deep Chemistry knowledge to simplify and assort all the color pigments and inks in the company. Initially, he was head of the ink and color division, but later on, he bought the whole company and named it Pantone.
Another great feature is that you can access the PMS color physically and digitally. To cope with the transformation in the design and application of modern practices, the Pantone takes the help of tools, such as Pantone Studio and PantoneLIVE. The usage of these tools helps it achieve the best results.
How Effective Is Pantone Color Matching System?
The Pantone color matching system offers a huge variety of colors that you can play with and pick the perfect fit. It can work with any type of equipment and make the overall printing process easier. The PMS can ultimately generate many colors and is not limited to the CMYK colors used in the printing. We can produce unique effects using it, including the metallic fluorescence touch that adds value to the color.
The designers work by noting the color code and passing it on to the printer. The codes of the PMS system are highly specific and make it a lot easier in the right color identification. You can go to Pantone’s website and search for any color by typing its code. The search engine on the website is advanced, and you’ll get exact results. You’ll see the color along with the listing of color books. This approach is relevant and recommended if you are already familiar with the code and looking to explore further information about the color.
How To Use the Pantone Color Chart?
Pantone currently has nearly 5,000 color schemes covering the whole spectrum, each with its number and name. These Pantone swatches are all designed to be used as spot colors, which means they must be set up as different swatches in digital design software from CMYK or RGB swatches.
For offering assistance and helping the printers bridge the gap, a subset of Pantone colors can be replicated using CMYK printing. On the other hand, Pantone colors should be utilized as spot colors in most cases to guarantee that the Pantone Matching System functions properly. Pantone is reputable in the design and production industries because it encourages uniformity across regions, manufacturers, and equipment.
It’s not practicable to utilize visual examination alone because many items are eventually made elsewhere or with different printing equipment. The color matching system assures an exact color match at this manufacturing stage. Designers utilize Pantone color guides to define their preferred color to ensure color consistency. Once a color has been chosen, the designer tells the Pantone color number to the manufacturer or printer. This number can then be used as a reference in the printing process.
A Pantone color swatch and the relevant Pantone number on hand during inspection ensure that a product’s color meets specifications. During a product examination, this is the greatest technique to check color. The graphic designers at The Legacy Printing are thorough professionals and ensure great care and accuracy in the printing process. You can discuss all the printing details with them.
What Is the Difference Between Pantone And CMYK?
Knowing the exact differences between Pantone and CMYK is extremely important for printing as it helps in applying a suitable color combination that revives the product’s look. CMYK consists of 4 primary colors used in the printing process: Cyan, Magenta, Yellow, and Black. These are the common colors used in printers at our homes and offices. They combine to produce a huge bunch of secondary colors.
Whereas, there’s no limitation in PMS regarding the mixing of all of these colors. You can take the help of accurate ink colors by identifying them through codes to produce the desired color. The accuracy matters as Pantone allows us to create the exact color as envisioned at the design conception phase. However, it’s more expensive than the CMYK in the cases where we need to print a small logo or emblem. Another notable difference between them is how they work in conjunction with the on-screen color system RGB (Red, Green, Blue). We can transform RGB into a CMYK printing process, but Pantone can’t do the same.
Ways To Create Pantone Color Palette
For the convenience of users belonging to different industries, there are separate color palettes that you can use depending on the type of material you want to print. We may find a Pantone textile palette, process palette, solid palette, or plastic palette. After selecting the right color from the collection, the printers can easily follow the command and apply the design.
Pantone now offers a unique application, Pantone Connect, allowing users to create a distinctive color palette for any particular project. The application also gives free access to the users so they can match the physical objects in their surroundings with the PMS color. It makes use of the smartphone camera to get a clear view of the color that you like to match.
Product and Packaging Design PMS
Pantone uses two different sets of color combinations; each comes with a unique purpose. The product design PMS is specially reserved for designing the product, and here you can apply variations in the black, white, or neutral colors.
On the other hand, there’s a packaging design PMS in which we require colors that help our product’s packaging appear distinctive in the market. It helps grab the attention of potential buyers and influence their buyer intent.
As we know that the total count of all the Pantone colors is nearly 5,000. So, it won’t be easy for the designers specifically working on the product to improvise as some colors would impact its look. That’s the main reason why the printing experts at Pantone launched separate color systems for the product and retail packaging.
Require Any Assistance Related to PMS Color?
The Pantone matching system offers more flexibility to the organizations in getting their products designed with pinpoint color accuracy. The numeric codes allotted to different color combinations ease getting precise results.
The skilled experts at The Legacy Printing hold years of experience in printing and are available round the clock to guide you on how to get the best results in printing. You can get the detailed information regarding the application of PMS and CMYK and get flyers, posters, brochures, or any other object printed on a timely basis.
It’s one of the top offset printing providers in the USA, and you can get a quote by filling a simple form on the website. The support team will reach out quickly and share all the relevant details about custom printing.